Does the thought of creating your sales page make you want to clean your entire house, organize the garage, or repaint the guest bedroom? For a lot of coaches and course creators writing copy for their sales page is hands down the hardest part. They may have just spent weeks and months creating an amazing digital product but when it comes to their sales page they don’t know what to say, when to say it, or even how to format it so that it reads smoothly and resonates with their target customers.
If that’s you, then I feel ya..and so does every creative person out there. But the good news is, writing great copy for your sales page doesn’t have to be hard. I’ve broken it down into a 15 point formula that will make you a sales page copywriting pro in no time at all!
1. Attention-grabbing sentence:
The average person’s attention span is less than a goldfish these days. That means you have about 4 seconds to hook someone’s attention and get them to slow their scroll.
Cue *amazing opening headline*. This is the single most important sentence of your entire page, if you don’t nail the headline, no one will stick around to read the rest. So you want to make sure it is compelling, intriguing, and makes your reader want to keep on reading.
2. Address their core frustrations:
In this section you want your reader to really understand that you know what they are going through. Focus on their biggest pain point and address the stress that is keeping them up at night. If you can personally relate to their biggest frustration, then this is a great place to share your story.
3. Paint a picture
Your reader needs to be able to see how investing in whatever you are offering is going to dramatically improve their current situation. So paint a picture describing how their life, business, or health could look like after they have worked with you.
4. Introduce your offer:
What is the name of your offer, what does your offer include, and most importantly what is its core benefit to the reader? Make sure to include product mock-ups to visually show them what they are getting.
5. Show proof of the offer:
The proof is in the pudding. So gather up all your screen-shots, emails, text messages, and formal testimonials and add as many as you can onto your sales page. What if you don’t have any testimonials yet? If this is the first time you’ve launched this product, do a small beta test for testimonials or ask a mentor or your peers to give you testimonials so you can show your readers that you know what you are talking about.
6. Before and After:
Show the reader what their life or business looks now and what it could look like after working with you. You can get creative with your visuals to really make this point stand out for them.
7: What does the inside of your offer look like?
Give your readers all the details of what is included in your offer. For example, if your offer is a course, what are they going to learn that is going to get them from A to B? What kind of support are they going to get? A Facebook group? 1-1 coaching calls? How many modules and bonuses are included and what kind of result can they expect?
8: How much are they going to have to invest?
Be straightforward with how you price your product, and make sure it’s laid out in a way that the reader can visually understand the different price points if you are offering them different packages.
9: Share your guarantees
If you offer satisfaction or money-back guarantee then this is where you will want to include it on your sales page.
10: Who is your offer for?
This is where you will want to weed out all the wrong people and attract the ones who are right and ready for your course/program/product. Be as specific as you can about who the program is perfect for and who it is not. This will make the buying decision so much easier for your readers and will lead to happier customers.
11: The time is now!
In this section, you will want to remind your readers why they need your offer and why the time to buy is now. Use all your persuasive copy to get your readers onboard and seal the deal.
12: Overcoming Objections.
What are the biggest objections people might have to working with you or purchasing your offer? Is it not the right time? Is it money problems? Is the offer too expensive for them? Do they think they aren’t ready yet and maybe want to still glean as much free content as possible? Here is where you have to overcome the reader’s objections and convince them to buy from you.
13: Share your story.
This is where you are going to tell your readers all about YOU. Share your story and how it relates to what they are going to be learning from you. Why are you the right person to learn from? What experience, growth, and expertise do you have on the subject? Why did you create the program in the first place?
14: What happens after the reader purchases from you?
Show them what happens after they sign up. This section will help the reader understand exactly what the next steps are after they have purchased from you.
Sum up your sales page into the most commonly asked questions that you anticipate your readers are going to be asking about your program and also include the questions they NEED to be asking as well.
There you have it folks, 15 steps that will help you create a high converting sales page. If you find that after reading this you are still struggling with your messaging, then I suggest you go back and clearly identify who your ideal customer is. What are their needs, goals, pain points, etc?
And if you just want to hand it off to someone else, then feel free to reach out to me via my Work With Me Page (seriously, I love emails) and I will see how I can help you!