6 Strategic Ways to Boost Engagement

 in Your Facebook Group 

 Prime the Algorithm and Get Your Group Buzzing!

If you’re a coach or course creator you know that having your own Facebook group is one of the most important marketing strategies for the sale of your service or product. 

But We’ve all been in those groups where we joined thinking this was going to be the perfect place for us, but once inside it’s like a ghost town. Or the other side of the coin, where there are so many irrelevant posts going on it’s like the wild west of Facebook groups. So whether you are trying to revive a dying a group or reign in a wild free for all, or simply trying to create a sustainable group, then keep reading, because I’m about to show you how you can create a thriving Facebook group community. 

The Ecosystem of a Facebook Group

In a thriving Facebook group, there are all different types of people and levels of engagement, and everyone plays a role in keeping the group alive. 

You have your: 

  • Lurkers: These are people just lurking in the group and reacting to things (which is good because every “like” or “heart” pushes posts to the top), 
  • Commenters: more active people in the group who comment.  
  • Askers: the next level is those who are posting and asking questions in the group.  
  • Super Engagers: super engagers are the people who become the policers, they flag things and mark it as important, this helps the moderators and admins.   
  • Supporters/trainers: they are the ones who spend time answering questions in the comments, teaching people about something specific. 
  • Connectors: They are connecting you to people and resources that would be helpful to you, they say “oh I know what that is, you need this person to help you.” 

 You need all levels of engagement in a group.

The Importance of Safety In Creating a Sustainable and Loyal Community

To create a sustainable and loyal community you have to make your members feel valued, that their voice matters, and you have to make them feel safe. 

Engagement relies on members trusting that the group is a safe space to share and ask questions. If you cannot keep your space safe, then nobody will trust the space. This means you must have good rules set in place and you need to enforce them. 

Filter people who are allowed to come into the group. 
A simple guideline you should use is they must have a picture of themselves in their profile and must have things on their feed that they post themselves so you can have some understanding of who they are. 

Do not allow negativity into the group. 
No rants, no rude comments, no arguments. Police the group until all the members know how to interact, then the group will run more smoothly. 

Operate your group from a place of compassion –or positive intent: 

“I don’t believe that person is bad and wants to maliciously hurt people, something may have happened to them that day (kids didn’t let them sleep, had a major issue at work, fought with their husband, ran over the mailbox, etc…) from small to big, something may have happened now they are unloading their emotions on the group. 

If this should happen, you can reach out to the person privately and say, “Hey, I’m sure you didn’t mean it to sound this way, but your comment came across negatively, so we’ve deleted it, but we just want to let you know you can do it differently next time.” 

If they come back with a nasty message, then they probably are just a mean person and shouldn’t be in the group. 

Remember, It’s not a bad thing to kick people out. Mean or malicious people only bring negativity into the group and decrease safety and engagement. These people have to go. 

At times you may find that you need to go in and reset your authority in the group. Maybe you’ve been on vacation for a few weeks or swamped working on a new project. To reset your authority you can go in and do a challenge, or a Facebook live for a week. 

By showing up in the group, this allows you to reset your authority and reset the dynamic of the space. 

Now that we understand the ecosystem and how to keep the group safe, it’s time to boost the engagement in your group with these strategic types of posts. 

 

6 Types of Posts That Will Get Your Group Buzzing:

1: Decision Posts:

Decision posts are where your audience answer simple questions that help you make decisions in your business. Never use a poll, they are pretty much useless and die very quickly.

Example: Type out or have on an image 1-3 options (a, b, c or 1, 2, 3)

“I’m deciding on a name for my new course, which do you like best? Type 1, 2, or 3 in the comments!”  

This makes it easy for your group members to engage because all you are asking for is one character. Also, because of all the comments the Facebook algorithm decides to show your post to more people who are like the people commenting on the post, this makes the post stays alive for much longer and you are leveraging the algorithm.  

Then come the super engagers who answer, “I like number 3 and here’s a paragraph why.” They become the perfect person to reach out to for a quick informational call (no numbers or pitches), you then help this person understand what their business/personal goals are. Then this person goes back into the group and says, “I just had the most amazing call with [insert your name]!” This will help boost trust and sales within the group. 

2. Opinion posts:

What is your opinion on this or that?

Example: “I’m about to launch a podcast (seeding that you’re launching something), what’s your favorite podcast to listen to for parenting, health & wellness, cooking, online marketing? (Pro-tip –now you can use this information to try and become a guest on that podcast)

Opinion, when it comes to courses, would you rather have a series of modules that you do on your own time, or would you prefer to have deadlines and a weekly check-in?

Opinion posts are great for engagement and also show how we can engage with our audience. 

3. Permission posts: 

Aka “the hero’s journey”. 

Example: (You’ve probably seen these in a lot of Facebook ads) “I was here, and you’re probably here too, but I got out of it. You’re not alone, you’re not crazy, there’s nothing wrong with you.”

Permission posts create belonging and community. It’s not about who they want to become, it’s about who they already are. Maybe they are staying up way too late after everyone goes to sleep working on projects–that’s okay to do during this time of hustle. Maybe they feel like their relationships are strained because they are working so hard to launch something, or they are losing it more often with their kids –it’s okay to feel that way because they will learn from it and learn how to better manage it. 

 

4. Can’t help themselves post:  

Example: “I just landed my first client, or just sold my first course drop me a GIF to celebrate with me!” 

“I’m thinking about my dance song for when I hit my goals for this quarter, JT or JZ? 

“Choose the outfit which you think is best?”

People can’t help themselves they have to engage because these kinds of posts are fun, and if you make it fun people will keep showing up. 

Also, these types of posts help with the algorithm. If you’re doing one of each of these posts a day for the 6 weeks leading up to a launch, the “can’t help myself posts” (even if they have nothing to do with your business) keep engagement up so the algorithm thinks you are super engaging.

Other ideas to keep engagement up:

  • Who here has a podcast? Share your podcast! 
  • Who here has read an amazing book lately? Share your book! 
  • Share Saturday: Resource, opt-in, share your thing!
  • Share Sunday: Instagram, Facebook, website, etc…
  • (On Monday, when you post a more authority building post related to your business, the Facebook engagement is up so the algorithm loves what you post) 

5: Ask Posts:

You have to tell people what you sell and what you want to be known for, some of these can be your story or a story about a past client. 

Example: Did you know I sell this product/course? Did you know this opt-in exists and you can get this free download? 

You can’t expect people to just go to your website and discover all these things for themselves. You’re not just competing with your competitors in the market, you are competing with everything else that divides someone’s attention (kids, family, jobs, etc). 

You have to make sure your group/audience knows all about you and your services/course/content, it has to feel like home to them. This will make your sales page flow more smoothly when the cart is open.  

6: Authority Posts:

You can’t buy authority with a Facebook ad, you need to be featured in someplace so you can add it to your “as seen on” page of your website or sales page. The easiest way to gain authority is by being featured on a podcast. 

Once you’ve been featured somewhere, you can then go to your Facebook group and post an authority post “I was on this podcast and it was great!” 

A few weeks later you can do a Facebook live or permission post in the group highlighting something from the specific podcast episode that you talked about and think would be helpful. 

Before a launch, lead people back to that podcast episode with the intention that if people can listen to you, fall in love with your personality, and see how much value you are giving, then whatever you are launching they will buy because they trust you.

Managing a community can be a lot of work ( as you can see from this article) and requires some effort to create a sustainable and loyal group. So I’ve compiled a list of ways you can use a VA to outsource some of these tasks so you can focus on growing your business.

How you can use a VA: 

 

  • Have a VA let people in (using the filter guidelines) and kick people out every day. 

  • Create a templated Welcome to all new members and have the VA welcome them into the group each day.  

  • Have the VA search the group for specific negative keywords: hate, crap, sh*t, harsh language, etc.. and then delete the negative comments. This helps to get out any blatant things that would be hurtful to someone –even if the person posting didn’t mean for it to be.  

  • Have the VA search for keywords related to your expertise: business strategy, community building, content creation, course creation, health and wellness, coaching, etc.. Have them put the top ten posts into a spreadsheet every night so that in the morning you can go straight to the post and answer questions or comment advice. This will help you to not get lost in social media, but to leverage it instead.  

  • Have the VA research podcasts in your niche (or the ones your Facebook group listens to) and send out at least 5 customized pitches a week. 

Want to know more ways a Virtual Assistant can help grow your coaching/course creator business? View my  full list of services and how I can help take your business to the next level! 

Social Media Graphics and Captions

🙇‍♀️Struggling to get the engagement up in your Facebook group? 

To create a sustainable and loyal community you have to make your members feel valued, 🙋‍♀️that their voice matters, and you have to make them feel safe. ♥️

🙌👏👍Engagement relies on members trusting that the group is a safe space to share and ask questions. If you cannot keep your space safe, then nobody will trust the space.  This means you must have good rules set in place and you need to enforce them.

🙋‍♀️Do you want to increase the engagement in your facebook group?  One of the best ways to do this is by posting fun 🎉 and engaging 😆 posts that people just can’t help themselves, they gotta participate!

Here’s an example: “I just landed my first client, or just sold my first course drop me a GIF to celebrate with me!” 🎆🥂✨
 

“I’m thinking about my dance song for when I hit my goals for this quarter, JT or JZ? 💃

“Choose the outfit which you think is best?”👠👡👢

People can’t help themselves they have to engage because these kinds of posts are fun, and if you make it fun people will keep showing up.  🍻🥂🍾

Also, even if the posts have nothing to do with your business, they do help keep the algorithm primed so when you do go to post something relevant the algorithm thinks whatever you post is important and shows it to more people. ✔️👍👊

Learn more about how to get your facebook group buzzing on the blog! 

📣The easiest way to gain authority is by being featured on a podcast 🎙️. 

Don’t have time ⏰ to research and pitch yourself to different podcasts?  Hire a 👩‍💻 VA to do that!

Not sure which podcasts to be a guest on?  🗣️ Ask the members of your Facebook group what podcasts they listen to for Coaching and Course Creation, and then go pitch ✉️ yourself to those podcasts 🎙️!